EasyPostcard

Marketing with postcards is one of the simplest and proven effective ways to promote a business.  Whether you are have tried this method before or is about to try it out for the first time, here is your guide to successful postcard advertising:

Send it to the right people. Be sure send your postcards to prospects who are genuinely interested in what you offer.  You may first send them out to your customers who have once made a purchase from your store or to those who have subscribed to your online newsletters.  If you do not have a long list of prospects, you may also consider purchasing from a reliable mailing list broker.  

Make your postcards personal. What’s great about postcards is that they do not look like advertising materials at all.  If your postcards are well-designed and creative, people will surely be enticed to keep them and even put them up on display.

Add a personal touch to your message as if you are sending a mail to a friend.  Appealing to your reader’s emotions has been found to be more effective than using traditional marketing copies.

Don’t do your selling with postcards. Postcards are wonderful tools in inviting customers to check out a new product, to visit your shop or your online store.  Because of the limited print space, it is not advisable to try to sell your products or services using postcards.   You will not be able to stress the benefits or include all information that your prospect needs to know.

Instead, use the postcard to encourage the recipient to take a positive action such as “call up your customer hotline”, “check out your website”, or “drop by your store to avail of the offer”.  Many entrepreneurs distribute postcards that double as “discount coupons”, “vouchers” or “claim stub” to generate positive response from prospects.

Don’t beat around the bush. Postcards are read immediately so you need to get your point across right away.  It’s best to use short, specific, and direct phrases with call-to-action words.  Don’t include unnecessary words that can only take up important space.  Use strong, captivating headlines.

Always send First Class Mail. In the Us, First Class Mail costs less than 30 cents for a standard size postcard.  Although it may cost more than the Standard Mail, it comes with the Return to Sender Option and other significant features that can help you keep track the results of your postcard marketing campaign.

Sent on Tuesdays or Wednesdays. These are the days when there are less mails delivered to recipients so you can be assured that your postcard will be read.  If you send your postcards during the weekends, you may have to compete with other mails such as bank statements, utility bills, credit card promos, along with personal letters arriving at the same time.

About the Author

Luie De Von is a marketing consultant with Easy Postcard Marketing and has been providing consumers and business owners with marketing strategies. For years he has helped businesses to have more and growing clients through home based internet businesses, campaign internet marketing and business post card.