What is Modern Day Postcard Marketing?
Marketing with postcards are not just for traditional businesses but for online businesses as well. Many businesses have found that more people respond positively to postcards than business letters.
For one, postcards don’t take much of the customer’s time. There’s no need to open the envelope and read a long message to know the content. Postcards are also a lot cheaper to make and postcard mailing costs so much less than a regular mail. If you’re a business owner, postcard marketing is truly worth exploring.
How can you launch an effective postcard marketing campaign? How can you get positive response from your prospects? Consider the following tips on marketing postcards for business:
Have a definite goal. What would you like to achieve when sending the postcards? Are you in search of new customers? Would you like to get your old customers back? Do you like to invite them to your shop? Visit your website? Or make a purchase? Knowing what exactly you want to achieve is essential in conceptualizing your message.
Prepare a good mailing list. A good mailing list is important in postcard marketing. You can ask referrals from your existing customers or buy a mailing list from a reputable mailing list broker.
Create an effective design. The most effective postcards are ones that have unique designs. For instance, you can use a captivating photo or a beautiful image for your card. When postcards are beautifully created, people will often keep them for a longer time, even put them on a display for everyone to see.
Make it personal. A postcard with a personal tone makes the message more effective than using the old-school advertising approach. People tend to respond more positively with a message that appeals to their heart and feelings.
Offer a gift or a discount. People love to get freebies or discounts. Use your postcard as a claiming stub to get a gift or a discount when they come to your shop. This is a very effective way to invite people to check out your store especially for newly opened businesses.
Use postage stamps. Many successful entrepreneurs who use postcard marketing have proven that real postage stamps are more effective than imprinted ones. A First Class Mail can cost you just 24 cents per card so it’s not really a big hassle on your budget.
Send your postcards at the right time. Generally, it’s best to send postcards on a Tuesday or Wednesday where there are fewer mails on the recipient’s mail box. This increases your chance of getting your postcards read right away. You can best control the timing of your postcards if you use a First Class Mail delivery.
Include your complete contact information. Don’t forget to put the complete contact information on your postcards. Include your business address, fax number, phone number, website address, and e-mail address. By providing all possible ways to reach you, people can have more choices on how to get in touch with you.
About the Author
Luie De Von is a marketing consultant with Easy Postcard Marketing and has been providing consumers and business owners with marketing strategies. For years he has helped businesses to have more and growing clients through Advertising Postcards , Marketing Postcard , Business Post Card.