Private Label Rights or PLR articles have flourished since online marketers have learned to use them as an internet marketing tool. Private Label Rights are written articles or ready made articles which can be used as content to a website. There are websites that offer PLR articles on all sorts of topics for a small price.
What are PLR articles?
Many business websites have made used of PLR articles because they provide a quick and easy way to add content to a site. Most online marketers just make a few revisions on them, changing some words or re-arranging paragraphs so that it would pass as an article with “unique” content. They are placed on web pages along with Google Adsense links and other pay-per-click ads.
PLR articles contain target keywords so search engines pick them up thus enabling a website to get indexed. Marketers can also submit them to various article directories to spread the URL of their business website and to get it on the top ranks of search engines. Furthermore, because a website with rich content is a good resource for search engines, marketers use PLR articles to jam pack their site with content.
Do PLR articles still work?
If you’re going to buy PLR articles that are well-researched and contains valuable details, you should be able to add a bulk of content to your site on almost any topic you want. Since writing articles yourself can take a lot of your time, you may resort to PLR articles from reputable PLR distributors.
However, once you get your PLR articles it’s important that you use them correctly. Making revisions should not just mean adding an introduction, changing the terms, switching the placement of words, or changing the conclusion. Remember that you’re still aiming for uniqueness.
PLR articles should help you with the details that you need to discuss but it’s up to you to make it sound like you personally wrote the articles yourself with a specific reader in mind.
Search engines today have become more selective and more vigilant in checking an article’s uniqueness. Do not sacrifice the quality of the information you offer just because you don’t have the time to write. As much as possible, use the PLR articles as your inspiration in writing an article.
Use your own unique style of writing. From time to time, try to research more in-depthly on the subject you are writing about so that you can put in additional information that will be new to your readers.
Aside from the fact that search engines may reject them, you don’t want to disappoint your readers. Most readers can easily distinguish if an article was copied or if it’s just a duplicate. Therefore, don’t be contented with simply making a few re-touches on your PLR articles. Whatever you do, never use a PLR article without making any changes to it. So, do PLR articles still work for internet marketing? The answer will depend on where you get the articles and how you use them.
About the Author
Luie De Von is a marketing consultant with Easy Postcard Marketing and has been providing consumers and business owners with marketing strategies. For years he has helped businesses to have more and growing clients through home based internet businesses, campaign internet marketing and business post card.