Top 10 Tips To Improve Your Press Releases
Many business owners today use online marketing tools to enhance their sales. However, the effectiveness of offline marketing strategies can never be underestimated. Today, press releases can be distributed both offline and online. Below are top 10 tips to improve your press release:
1)Make it newsworthy. People consider press releases as a credible source of information. When writing a press release, see to it that you only state the facts.
2)Make it straight to the point. People do not have the patience to read very long articles so make your message short, clear and straight to the point.
3)Work on an effective lead. The lead is the first sentence in a press release. It is very important that you capture your reader’s interest from the beginning.
4)Use bulleted lists to stress your point. Bulleted lists are quick and easy to read. More importantly, it gives you the chance to enumerate all the important points that your reader needs to know without making your article lengthy.
5)Relate a real experience. Real experiences can make a press release more interesting. However, don’t make up stories that are not true.
6)Raise an argument. Raise a question or a problem and show how your company can provide the answer or the solution to the problem.
7)Present testimonials. You can include short testimonials from your customers who have benefited from your product or service.
8)Don’t make it too formal. Use a more personal approach. Don’t use complicated terms, jargons or abbreviations that are hard to understand. The key is to let your reader understand what you have to offer.
9)Include quotes. You can also include a quote from a credible source to emphasize your point.
10)Work on your closing statement. Make your conclusion memorable to your reader. Thus, by the time they’re done reading the article, they will remember the name of your business and the purpose of the press release.
About the Author
Luie De Von is a marketing consultant with Easy Postcard Marketing and has been providing consumers and business owners with marketing strategies. For years he has helped businesses to have more and growing clients through home based internet businesses, campaign internet marketing and business post card.