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Effective email writing is an important element of internet marketing.  Here are some tips on how to write an email that can help you achieve better results in your marketing efforts:

The subject line counts a lot. A recipient can easily discard your e-mail and delete it the subject line fails to capture his attention.  Therefore, an effective subject line is crucial to the success of your e-mail marketing.  One tip to create a good subject line is to think about one of highlights of your e-mail’s content to arouse the recipient’s interest right away.  Be careful about using misleading subject lines.  Make sure that your subject line accurately describes the information contained in the body of your e-mail.

No to exclamations! Stay away from using exclamation marks to emphasize the urgency or the importance of you e-mail.  Advertisers generally use this tactic to gain some attention but it rarely works because consumers often regard e-mails with such subject lines as junk mail.

Stay focused on your message. Trying to incorporate too many ideas in a single e-mail is often ineffective.  Don’t try to sell all your products in one e-mail.  First of all, most recipients don’t have the patience of reading an e-mail that is too long.  Second, your reader’s attention is divided into several things all at once and often does not initiate positive action.  Thus, it is recommended to just focus on a single idea for each of your e-mail.

Use bulleted lists. If you are highlighting different things or ideas, the use of bulleted lists allows your recipient to just scan through the main points without necessarily reading the whole e-mail.

Observe professional writing standards. Typos are definitely a no-no.  It creates an unprofessional impression on your recipients.  Observe proper capitalization, indention and the use of punctuation marks. Grammatical errors can also turn off your prospects.  Before sending your e-mail, make sure to take the time to proofread your message.

Do not send attachments. E-mail recipients are extremely allergic to opening e-mails with attached files for fear of dreadful viruses.

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Properly introduce yourself. Including your personal name and your occupation is a professional way of e-mailing a prospect.  Do not use pseudonyms that can cause doubts or suspicions.

Skip the smilies. Smilies are best used for sending personal e-mails to your friends or family.  The use of smilies is seen as an informal approach and therefore, should be avoided when sending out a business letter.

Do not use slang. The use of informal language or slang terms is regarded as unprofessional and therefore, should be avoided.  These expressions can be used if you are writing a letter to your friends or relatives, but not in business letters.

Observe courtesy. Writing e-mails is not so different from communicating with a client face-to-face.  You have to address your client with respect at all times.  This doesn’t mean that you have to sound too formal though.  A more personal, friendlier approach gets more response from a reader as long as it’s still professional.

About the Author

Luie De Von is a marketing consultant with Easy Postcard Marketing and has been providing consumers and business owners with marketing strategies. For years he has helped businesses to have more and growing clients through home based internet businesses, campaign internet marketing and business post card.