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There are a wide variety of postcard designs and formatting to choose from. If you’re a business owner, you may choose to send larger or smaller postcards rather than the standard-sized postcards used by many companies.

If you want to be a different, you may send gate-folded brochures or postcards from time to time depending on the message of your postcard marketing campaign. In this article, let’s take a closer look at gate folded postcards and how to use them more effectively.

Why Use A Gate Folded Brochure or Postcard

The single, back-to-back page postcard is great for announcing special events that are happening in your shop. For instance, you may be celebrating your shop’s anniversary with a sale and you want to invite people to come to your shop and celebrate this special occasion with you. A back-to-back page postcard works well for this purpose since you don’t really need to print out a very long message for this one.

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Marketing with postcards is not only effective; it is also cost-efficient.  When done correctly, marketing with postcards can significantly increase your Return on Investment (ROI).  Here are some tips on how you can increase your ROI using these proven techniques:

Pay attention to your postcard design. The visual impact of postcards cannot be underestimated.  Obviously, a well-designed postcard is more likely to sell products or generate positive response from people than a poorly-designed postcard.

Focus on one message. One postcard can only contain one specific message.  It is recommended to say only thing for every postcard you send.  If you want to introduce more than one product, you should send out more than one batch of postcards as well.  To maximize the use of your writing space, spend time conceptualizing your message. (more…)