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How to Use Facebook to Promote Your Small Business

By: Luie De Von Category: Internet Marketing Articles

There is no doubt that Facebook is enjoying huge popularity all over the world today with more than 500 million users actively participating in this Social Networking Community.

Are you a small business owner? IF yes, have you thought about creating a Facebook page to promote your business? If yes, consider the following tips on how you can use Facebook as an effective platform for online marketing strategy. Read the rest of this entry →

Online Strategies that Work

By: Luie De Von Category: Internet Marketing Articles

Advertising a business online is a step in the right direction. But with so many internet marketing strategies available, which one should you choose? Because businesses vary in size, nature, and market, you must find the exact techniques that will work for your own business.

In this article, we present online marketing tips for small business owners:

Design a professional business website. IF you’re going to build a website that represents your business, it’s best to hire a professional web designer. Before anything else, you should certainly invest on your business website since all other online marketing strategies will revolve around it. Read the rest of this entry →

How to Build Your Email Marketing List

By: Luie De Von Category: Direct Marketing Articles

The success of every email marketing campaign starts with the right list. Of course, sending emails to the wrong market will not yield much returns. On the contrary, if you send your marketing emails to the right audience, you will surely achieve the goal you’ve set.

This post talks about the ways on how to build and grow an email marketing list. Check out the following tips used by many online marketers in the business: Read the rest of this entry →

Guide to Successful Email Marketing

By: Luie De Von Category: Direct Marketing Articles

How can you make the most out of each email marketing campaign? This article presents essential pointers that every marketer needs to know about marketing with emails.

Don’t get filtered out. Many email accounts have built-in spam filters that immediately eliminate spam messages and delivers them straight in the Trash or Spam folder. Your email might get deleted even before the recipient sees it.

To avoid being filtered out, avoid “spammy” words and phrases in your subject line. Furthermore, request your subscribers to include your email address in their list of contacts to be sure that they will get updates from you. Read the rest of this entry →

Best Email Marketing Strategies for Small Business

By: Luie De Von Category: Direct Marketing Articles

Would you like to try email marketing to boost your small business? If yes, then you’re definitely on the right path. Email marketing has been proven to be one of the best direct marketing strategies for many businesses. Take a look at the following tips on how you can make it work for your own business.

Make it personal. In writing your marketing copy, write as if you are speaking directly to your customer. A personal approach in letter writing is often more effective than using a very formal tone particular when it comes to email marketing.

Timing is important. Find out when is the best time to send your marketing emails. For some marketers, Friday evenings generates a higher response rate but the perfect timing may vary from one business to another. The best way to know what works for your own business is to test audience response for different times of the week. Read the rest of this entry →

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