EasyPostcard

When it comes to direct mail marketing tactics, postcard marketing remains to be very effective. That is despite the fact that postage and printing fees are continuously rising. There is no doubt that the use of postcards to advertise a business generates maximum sales leads and web traffic.

Some business owners design their own postcards and have them printed using their own computers. On the other hand, entrepreneurs who do not have designing skills hire graphic designers to create captivating postcards for them and have them printed using commercial printers.

Below are some helpful tips on how you can ensure the success of your postcard marketing campaign:

1.Use compelling messages. People tend to glance at a card and in just a split second, they are already decided if they should read the message further. If they have found a word, phrase or even a sentence that captured their interest, they will surely read the rest of your message.

This is the reason why it is important to compose a message that is interesting from the first word up to the last one. State the main benefit your prospects can get once they decide to purchase your products or avail your services. Make it simple, brief but precise.

2.Choose a captivating design and appropriate colors and fonts. Your recipients may also receive postcards from other advertisers. It is important that your postcard stands out from all the rest. That’s why you should choose strong colors, captivating or intriguing photos and captivating headlines to catch your customer’s attention.

3.Be updated with postal guidelines. Grab a copy of the Domestic Mail Manual. You can find a free PDF of this manual in the United States Post Office website. You can also check their site for updates regarding postal guidelines. Why is this needed?

The Domestic Mail Manual contains the exact dimensions for various types of mailers and design specifications that will help you design your postcards so you can achieve maximum postage savings.

It is also important to review mailing panel specifications especially if you are going to send mails by bulk rate. These panels are machine-read and there are requirements to meet for bar coding and setup.

4.Make use of both sides of your postcards. Since you are not sure which side of your postcard will go face-up when your prospects get hold of them, it is important to design both sides.

5.Use printing vendors to save more. There are printing vendors such as Vista Print, iPrint, etc. that provide beautifully-made postcards at a lower price. The only thing you need is a PDF uploader and you can use their services. You can also bundle postcard printing with mailing services to save more time and money.

6.Do follow-ups. It is a must to keep track of the progress of your postcard marketing campaign. For instance, you can include a landing page URL that is only promoted in a specific batch of postcards. You will definitely know if the customer responded because the only way they can get the URL is by accepting the postcard.

About the Author

Luie De Von is a marketing consultant with Easy Postcard Marketing and has been providing consumers and business owners with marketing strategies. For years he has helped businesses to have more and growing clients through home based internet businesses, campaign internet marketing and business post card.