Postcards can be used in direct mail advertising in various ways. In fact, one of the best things about postcard advertising is that you can use different approaches to reach out to your target audience. In this article, let’s discuss five effective approaches to postcard marketing.
Effective Approaches to Postcard Advertising
1. Promote a lifestyle. Many marketers present their postcards in a way that promotes a lifestyle. For instance, you may see a photo of model wearing a fashionable outfit with accessories sold from the advertised shop. IF you know the lifestyle of your target audience, then this can be an effective way to present your postcards and reach out to your market.
2. Use postcards for information drives. Another effective strategy is to use postcard marketing as a way to publicize information. For instance, some pharmaceutical companies may distribute postcards with information on how to avoid a particular illness. Postcards do not only advertise a product, it gives useful advisory at the same time.
3. Distribute forms. Postcards can also double as order forms to encourage the recipient to actually make a purchase or subscribe to the advertised material right after receiving the postcard. Some publishing companies use this type of approach as it usually generates a positive response from their market.
4. Employ souvenir advertising. Postcards can be also be designed in a way that the recipient will be moved to keep it for a long time. For example, the postcard may bear a beautiful image of a scenic spot.
5. Offer Promotions. Many business owners use postcards to offer promotions to encourage the recipient to purchase online or visit their shop. For example, you may offer a special discount for customers who will bring the postcard to your shop when they purchase an item. For customers who want to buy from your online shop, they can enter the code printed on the postcard to enjoy the discount. This is also a great strategy to keep track of the result of your postcard advertising campaign more easily.
About the Author
Luie De Von is a marketing consultant with Easy Postcard Marketing and has been providing consumers and business owners with marketing strategies. For years he has helped businesses to have more and growing clients through campaign internet marketing, direct marketing advertising and postcard marketing.