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Archive for the ‘Internet Marketing Articles’

What are Auto-Responders All About?

By: Luie De Von Category: Internet Marketing Articles

Some business owners may not be familiar with auto-responders. But did you know that you can use auto-responders to improve your website marketing strategy? On this post, let’s discuss what auto-responders are and how it can help you with online advertising.

What are Auto-Responders?

Auto-responders, as the term suggests, is a pre-composed electronic response which will be automatically sent to the person who sent e-mail to your e-mail account. For instance, if a customer sends an e-mail to inquire about pricing information, this customer will immediately receive a response from your e-mail account ensuring that the message has been received and that the inquiry will be addressed at the soonest possible time. The message is sent by the auto-responder. (more…)

How to Choose The Right Internet Marketing Strategies

By: Luie De Von Category: Internet Marketing Articles

Finding the right internet marketing strategies that will work for your own small business can prove to be a big challenge. After all, there are a number of strategies which can be used for promoting a business over the internet. But since businesses vary in size, demands, and target market, what works for one business may not actually work too well for the other.

SO, which internet marketing strategy should you choose? In this article, let’s discuss pointers you should consider when looking for effective online marketing strategies: (more…)

How to Use Facebook to Promote Your Small Business

By: Luie De Von Category: Internet Marketing Articles

There is no doubt that Facebook is enjoying huge popularity all over the world today with more than 500 million users actively participating in this Social Networking Community.

Are you a small business owner? IF yes, have you thought about creating a Facebook page to promote your business? If yes, consider the following tips on how you can use Facebook as an effective platform for online marketing strategy. (more…)

Online Strategies that Work

By: Luie De Von Category: Internet Marketing Articles

Advertising a business online is a step in the right direction. But with so many internet marketing strategies available, which one should you choose? Because businesses vary in size, nature, and market, you must find the exact techniques that will work for your own business.

In this article, we present online marketing tips for small business owners:

Design a professional business website. IF you’re going to build a website that represents your business, it’s best to hire a professional web designer. Before anything else, you should certainly invest on your business website since all other online marketing strategies will revolve around it. (more…)

Internet Marketing Guidelines for the New Marketer

By: Luie De Von Category: Internet Marketing Articles

If you are a business owner who would like to embark on internet marketing, it’s important to get the right information. In this article, we present the basic business advertising internet marketing guidelines for online marketers.

1. Learn basic computer skills.

Some business owners, even those who own established businesses may not be familiar with how to operate a computer. If you would like to try out business advertising internet marketing, one of the first steps that you should do is to educate yourself on basic computer skills.

No, it is not necessary to be a skilled programmer or an expert in any programming language. What’s important is to understand how a computer works and to learn simple applications that you can use in marketing your business online.

2. Learn one aspect at a time.

Don’t try to learn everything at once. There are many methods of internet marketing and each one is different from the other.  You can benefit more if you focus on one aspect on online marketing until you completely understand how it works.

Some online marketing techniques are suited for certain businesses while other tactics may better for bigger businesses. For example, Pay Per Click or PPC advertising is popular technique but if you’re on a limited budget, it may better to use other online advertising methods that are more cost-effective.

3. Take advantage of free internet marketing tools.

One benefit about promoting a business online is that you can make use of online marketing tools for free. Examples of these free tools are blog hosting sites, social media networking websites, free press release sites, and article directories, just to name a few.

4. Find your niche.

The internet is great venue to reach out to a bigger market. However, it doesn’t mean that you should try to appeal to everyone. You need to know your target market or niche market. This way, you can focus your time, effort and budget on genuine leads or people who have the most potential to become buying customers.

5. Understand target keywords.

Choosing your target keywords is a crucial step in advertising through the internet. Keep in mind that people use specific keywords or phrases when using the internet to search for information or to compare different merchants. By choosing target keywords that are relevant for your business, you can reach out to your target market more easily.

About the Author

Luie De Von is a marketing consultant with Easy Postcard Marketing and has been providing consumers and business owners with marketing strategies. For years he has helped businesses to have more and growing clients through campaign internet marketing, direct marketing advertising and post card marketing.

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