For many new businesses, marketing on a budget is more of a mandatory problem rather than an optional course of action. Although most people think that you will not be able to get a lot of work done with a small budget, there are plenty of different options available to businesses that do not have a lot of money to spend on marketing. You may think that a little bit of money cannot go a long way in a world of television advertisements and sponsorship deals, but the truth of the matter is that there are plenty of marketing techniques available that will not cost a lot of money. (more…)
Archive for the ‘Direct Marketing Articles’
The success of every email marketing campaign starts with the right list. Of course, sending emails to the wrong market will not yield much returns. On the contrary, if you send your marketing emails to the right audience, you will surely achieve the goal you’ve set.
This post talks about the ways on how to build and grow an email marketing list. Check out the following tips used by many online marketers in the business: (more…)
How can you make the most out of each email marketing campaign? This article presents essential pointers that every marketer needs to know about marketing with emails.
Don’t get filtered out. Many email accounts have built-in spam filters that immediately eliminate spam messages and delivers them straight in the Trash or Spam folder. Your email might get deleted even before the recipient sees it.
To avoid being filtered out, avoid “spammy” words and phrases in your subject line. Furthermore, request your subscribers to include your email address in their list of contacts to be sure that they will get updates from you. (more…)
Would you like to try email marketing to boost your small business? If yes, then you’re definitely on the right path. Email marketing has been proven to be one of the best direct marketing strategies for many businesses. Take a look at the following tips on how you can make it work for your own business.
Make it personal. In writing your marketing copy, write as if you are speaking directly to your customer. A personal approach in letter writing is often more effective than using a very formal tone particular when it comes to email marketing.
Timing is important. Find out when is the best time to send your marketing emails. For some marketers, Friday evenings generates a higher response rate but the perfect timing may vary from one business to another. The best way to know what works for your own business is to test audience response for different times of the week. (more…)
When executed correctly, postcard marketing can bring great returns to a business owner. This method of direct mail marketing does not demand big budget and can prove to be effective for many types of businesses.
How can you reap the benefits of marketing with postcards? Take a look at the following tips:
Define your goal. Before launching a postcard marketing campaign, define your purpose. What do you want to achieve with this particular campaign? Postcards can be sent for various purposes such as to introduce a new product or service, announce the opening of a new store, or invite people to shop online. Whatever your goal is, you need to focus on one specific purpose. (more…)