One of the most important aspects in a postcard marketing campaign is reaching out your target audience. Even the most well-designed and cleverly conceptualized postcards may prove to be ineffective when sent out to the wrong crowd. Yes, before launching any type of marketing campaign, a business owner needs to ensure that he/she can communicate with the right prospects.
Defining Your Target Audience
Defining your target audience isn’t just about identifying the people who are most likely to buy your products and services. Get to know as much information as you can about your target market. Below are questions that you may use to accurately define your niche:
- What is the range of your target market’s income level?
- What is your target market’s source of income?
- Do they frequently surf the web or make purchases from the internet?
- How can you best reach out to them?
- Do you have their mailing list?
One way to get a mailing list is to purchase from a reputable list advertising broker. You may also use the opt-in list you’ve collected through your business website or ask referrals from your old customers.
Appealing to Your Target Audience
Defining your target market will help you create the best marketing copy for your postcards. Use the information you’ve gathered about your niche market to determine the kind of approach that will generate a positive response from your audience. A clear definition of your target audience will also give you a more specific purpose for sending out the postcards.
For instance, if you’re target audience spends a lot of time surfing the web and prefers to shop online, you may use postcards as discount coupons when they buy from your online shop. Simply include a coupon code on the postcard and ask the recipient to enter the code on their online check out. This way, you can easily track down the result of your postcard marketing campaign based on your online sales within that period.
On the other hand, if your target audience doesn’t spend much time online, you may use the postcard to direct them to your website. Encourage people to check out your online shop by offering giveaways or freebies. Since not everyone is aware of your online presence, sending postcards is a great way to achieve this.
Finally, knowing who your target audience is can help you create a more efficient message. What type of marketing ad will generate a better response from your audience? This will depend on their background and current occupation in the society. If you want to reach out to a group of working mothers, a sweet and informal message may work. On the contrary, if your target market is made up of bachelors who work in corporations, a more sophisticated approach may be best.
Clearly, the success of advertising with postcards should begin with an accurate definition of your market. Take time in doing research on this very important factor before taking the next step towards postcard marketing.
About the Author
Luie De Von is a marketing consultant with Easy Postcard Marketing and has been providing consumers and business owners with marketing strategies. For years he has helped businesses to have more and growing clients through Advertising Postcards , Marketing Postcard , Business Post Card.
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