EasyPostcard

If you own a clothing line business, one effective way to promote your company is through postcard advertising.  Printed postcards are great because they get read right away; many people like getting a postcard, especially if it’s well-designed and attractive;  it enables you reach out to your prospect on a more personal level; and compared to other forms of direct mail marketing, postcards are more budget-friendly.

In this article, we will discuss how you can use postcards to boost your sales and attract new buyers.

Send the right design to your target market. If you are selling children’s clothes, then of course, you want to appeal to the mothers and the kids.  You may choose between a fun picture and a photograph of a child or kids. On the other hand, if you own a bridal shop, you may choose a design that will instantly bring to mind a wedding gown or a dream wedding.   

If your shop offers a variety of clothing for both children and adults or men and women, don’t try to send one standard marketing postcard for everyone.  It is recommended that you create a different postcard design that specifically appeals to each of your niches.

Use Real People as Models. To encourage people to buy clothes and apparel from your shop, they need assurance that they will look good in your clothes.  It is better to use a photo of a real person rather than just a photo of a mannequin wearing your clothes.

Choose a high-quality printing service. For a clothing shop business, it is very important to make sure that the postcards you send are created only by a trusted printer.  Even if you have the perfect headline, message, layout and design, if it’s not printed clearly, you may not get the best results from your postcard marketing campaign.

If you are selling great-looking clothes, it needs to show on your postcards.  This is especially true if you are featuring a real person modelling your clothes.  The colors must be vivid and closest to the real thing.

Create a catch tag line. You need to think of a tag line that is both catchy and unique which you can print on your postcards.  You may try a different tag line for every batch of postcard you send or for every niche that you send to.

Use postcards to offer a discount. Make your recipient feel special by offering a discount using the postcard as coupons.  All they have to do is bring the postcard when they buy from your store to enjoy the special price.  For those who prefer to shop online, you may also include a coupon code on the postcard, which the customer must enter in the checkout.

Use postcards to announce special events. Is it your store’s anniversary or are you launching a shop wide sale any time soon?  Are you launching a new design?  Invite more people to check out your shop by distributing postcards at least a week before the event happens.

About the Author

Luie De Von is a marketing consultant with Easy Postcard Marketing and has been providing consumers and business owners with marketing strategies. For years he has helped businesses to have more and growing clients through home based internet businesses, campaign internet marketing and business post card.