When using postcards to promote a business, it’s important to understand the postal rules applicable to your country or State.  To avoid wasting time and money, you need to make sure that your postcards will be able to reach your intended recipients.  If you live in the US, check the following postcard mailing regulations set by USPS.

Check the dimension. The standard maximum thickness for long and short postcards is set at 3/16″ or 5” mm.  If your postcard is thicker than that, you may be placed in the Oversize category and pay more. Take note of the weight limit on postcards.  Generally, the USPS has set the standard maximum weight to 100 grams for both long and short postcards. (more…)

Postcard marketing has been proven to be a highly effective technique in promoting a business.  However, in order to be truly effective, marketers need to know the right strategies.  This article talks about usual mistake done when marketing with postcards and how they can be avoided.

1: Not Setting a Specific Goal. What would you like to achieve with this postcard marketing campaign?  What response do you expect to get from your targeted audience?  Would you like them to try out a new product or service?  Would you like them to visit your online store?

In marketing with postcards, it is very important to set a specific goal before anything else. From there, you can begin to plan the steps that you must to do so you can achieve your goals. Without focus, you are bound to make even more mistakes along the way.

2: Not Sending First Class Mail. Some marketers may think that they are saving money by not using First Class Mailing service.  (more…)

If you have decided to try out promoting your business with postcards, we have put together a checklist that you can use to ensure that your marketing campaign will be a successful one.

Set a definite budget. It’s important to set a specific amount of money that you are willing to spend on postcard advertising.  This is especially true if you are trying out this method for the first time.  The same principle also applies to any other type of marketing strategy that you plan to execute.  Setting a definite budget can help you avoid overspending.

Consider a professional printer. Although printing your own postcards can save you money, it may take away from your time which can be spent on more important business tasks.  (more…)

To get the best out of advertising, all the necessary steps must be executed correctly.  Indeed, even one wrong step may cause the advertising campaign to fail.  This principle applies to all marketing strategies, including postcard advertising.

Consider this.  A well-designed postcard is usually never thrown out.  People would even post them on their refrigerator doors or on the walls of their work station.  This is why you should pay attention to how your marketing postcards are presented. (more…)

If you have just started your business, promoting your company is one of the most important aspects that you should focus on.  Is there a creative marketing method that you can use to introduce your products and services that will not break your small budget?

Smart Advertising with Postcards

One efficient way to promote a new business is through postcard advertising.  This method of advertising has been used by many successful businesses in the market and it is definitely worth a try if you are managing a new business. (more…)