Setting the right price on products is a serious decision that a business owner must make.  Needless to say, pricing to high will discourage buying customers.  On the other hand, pricing too low can put your business in danger.  Therefore, analyzing prices can make or break a business.

Setting the Right Price: Factors to Consider

Obviously, it’s not just about making profit.  In setting the price, there are three major things a business owner needs to consider- the cost, target market and competitors. (more…)