Effective e-mail marketing is not just about sending an e-mail to a prospect. After creating your letter and sending it to your recipients, an e-mail marketer has the responsibility to give a response when necessary.

Customers Don’t Want to Wait

When a prospective client writes back, it is a must to respond right away. Failing to give immediate response can cause you to lose a prospective customer. In fact, surveys reveal that most clients prefer to do business somewhere else if they do not receive a response within 24 hours. Customers simply don’t have the time and patience to wait until they receive a response from the merchant. (more…)