Effective e-mail marketing is not just about sending an e-mail to a prospect. After creating your letter and sending it to your recipients, an e-mail marketer has the responsibility to give a response when necessary.

Customers Don’t Want to Wait

When a prospective client writes back, it is a must to respond right away. Failing to give immediate response can cause you to lose a prospective customer. In fact, surveys reveal that most clients prefer to do business somewhere else if they do not receive a response within 24 hours. Customers simply don’t have the time and patience to wait until they receive a response from the merchant. (more…)

Distinguishing the differences between formal and informal situations is important in e-mail marketing. What are the differences between formal and informal e-mail writing?

•    Formal e-mail writing strictly uses standard English terms while an informal writing may use colloquial words and expressions.   (more…)

One of the most dreadful things about e-mails is the possibility of getting scammed or being victimized by identity theft. How can you ensure your security when opening marketing e-mails? Let’s discuss some important points on email marketing that focuses on e-mail security.

Using just one account.

It is recommended to have at least three different e-mail accounts – for personal contacts, work or professional contacts, and for subscribing to ads and newsletters. This way, all your important a-mails are separated from unimportant mails. You can also easily dismiss your e-mail account when it gets spammed without worrying about losing your important messages. (more…)

Effective e-mail writing isn’t just about composing your message. Although a correctly-written message is very important, there are other factors in your e-mail that can affect your e-mail marketing campaign.

Don’t Include Attachments

For instance, in the past, advertisers or e-mail marketers often include file attachments in their e-mail. Although, many marketers have learned their lesson and have stopped this habit, there are still some marketers who send out file attachments in the hope that their recipient will open. This is a very ineffective way of marketing through e-mail. (more…)

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Today, online marketers are talking about Web 2.0.  These tools are surely a great help when it comes to promoting a small business online.  Are you using Web 2.0?  If yes, are you taking full advantage of it?

Here are top ten tips on how boost your business using Web 2.0 technology:

1)    Plan and prepare. If you’re not familiar with the concept, take the time to explore it and learn as much as you can.  Know which tools are best suited to use for your business. (more…)